Don’t use “click here” as link text

Posted by Zack Morgan in February 2010

If you’re responsible for posting content on your website, it wouldn't hurt to read Why "Click here" is bad linking practice by Jukka Korpela.

Written in 2002, it’s the oldest article on the subject I know of, and one I've been pointing clients at for years.

Highlights:

• “Click here” just looks stupid.
• “Click here” is useless in a list of links or when in “links reading” mode.
• “Click here” is bad food for search engines.
• There's usually a fairly simple way to do things better.